Branding/Illustration
Branding/Illustration
School Project
2024
Flowtopia is an exhibition designed for children, built around the concept of flow, the mental state that appears when an activity is challenging but still accessible. Children move through different themed rooms such as creativity, construction and exploration, each one timed. At the end, parents can analyze how much time their child spent in each space to better understand their interests and strengths.



The visual universe relies on playful, hand drawn mascots, contrasted with a more rigid main typeface that reflects the seriousness of the installation. Colors are bright and joyful. The exhibition is designed on two levels, an immersive space for children and an observation space for adults. The logo is inspired by fridge magnet letters, reinforcing accessibility and playfulness.



